Lauren Garrett's New York-based company The 27 Hour Day consists of podcasts and blogs, aiming to accomplish more work in less time and efficiency, especially for modern women who want to do everything. When formulating a strategy, you have a "trick" that can solve almost any situation. Based on her own advice, Lauren used the time she saved from the strategy to further develop her brand. In order to take her company to the next level, she identified her potential customers at a meeting with business guru Barbara Davrow. At this meeting, she hoped that Barbara can invite her to participate in her next lecture tour.